Auburn’s annual AMBUSH tour, organized by On To Victory Events in partnership with the Auburn Alumni Association and Auburn Athletics, announced on Mar. 9 that it will make eight stops across the Southeast for its 2026 edition.
The AMBUSH tour is designed to bring Auburn coaches and staff directly to fans and alumni, offering opportunities for social gatherings while raising scholarship funds for future Auburn students. The event aims to strengthen connections within the Auburn community.
Auburn Associate Vice President for Engagement Kurt Sasser said, “The continued growth of AMBUSH reflects a strengthened partnership between the Auburn Alumni Association, On To Victory and Auburn Athletics, grounded in our shared commitment to the Auburn Family.” Sasser also said, “By working more intentionally together, we are creating meaningful opportunities for Auburn men and women to gather, reconnect, and celebrate what makes Auburn so special. The foundation that has been built through alumni engagement remains central to this effort, and alongside Athletics, we are excited to expand AMBUSH in ways that deepen relationships and strengthen lifelong connections to Auburn.”
Head football coach Alex Golesh commented on the importance of meeting supporters: “Getting out and meeting the Auburn Family is one of the most important things I can do in this role. AMBUSH gives us an elite opportunity to do that at a level that matches what Auburn is all about. I’m grateful to On To Victory and the Auburn Alumni Association for making this happen and for their commitment to connecting our program with members of the Auburn Family across the country. These events are important, and I’m looking forward to getting out there.” Men’s basketball coach Steven Pearl added, “Auburn has the best fan base in the country, and AMBUSH gives us a chance to connect with them in a meaningful way and keep building the passion that drives Auburn forward. I’m excited to be on the road this spring and summer meeting the incredible people who make Auburn such a special place.”
The tour will feature appearances from Golesh, Pearl, Athletics Director John Cohen, as well as other coaches who will be announced closer to each event date. Stops include Dallas (April 27), Houston (April 28), Montgomery (April 28), Nashville (May 4), Destin (May 7), Birmingham (May 11), Lake Martin (July 1), and Tampa (July 20). Registration opens March 12 for Dallas, Houston, and Montgomery; March 23 for Nashville, Destin, and Birmingham; May 4 for Lake Martin and Tampa.
Specific venues along with additional guest details will be released later. More information is available at www.OnToVictory.com/ambush.
